As a Product Manager, you need to know where you are, where you’re going, and what needs to be done along the way.

In that sense, a good roadmap is a polestar for product teams. It keeps us connected to the longer-term vision so that we don’t get lost in the day-to-day. It’s the strategic counterpart to task lists and opportunity backlogs.

For most product managers in charge of planning the product roadmap, the task of determining which features to include and which to prioritize is a daunting one.

Feature planning is made more difficult by pressures from designers who want an opportunity to showcase new user interface ideas and developers who may be motivated to execute the simplest possible version or be prone to over-complicating every detail.

So how do you plan and prioritize features effectively?

Try The Kano Model.