There’s a lot of great advice out there for folks looking to move into product management roles. In fact, we contribute a lot to this very conversation in a regular segment of the 100 PM podcast called “get the job, learn the job, love the job.”
This post focuses on what to do after you’ve broken into Product Management.
Product managers deliver the most value by being able to empathize with the user and represent their needs, galvanize teams, and most importantly, execute. Insanely sharp product sense coupled with the drive to deliver will help the team build and ship delightful products.
Building and bringing products to market requires deep understanding of the business goals, vision, and culture. Delivering great product doesn’t happen in a vacuum...
We often hear that product managers are called the CEO of their product — meaning, they manage the end-to-end development and launch of their product. However, that seems to over-ascribe the authority of the product manager. After all, product managers don’t need to deal with shareholders and often times, do not directly manage the P&L or finances.
Product managers are responsible for being the advocates for the users, having insanely sharp product sense, and helping the team and company ship the right products.
To successfully execute the above, instead of calling product managers “CEOs”, I liken PMs to “CIOs” — Chief Influence Officers.
For most product managers in charge of planning the product roadmap, the task of determining which features to include and which to prioritize is a daunting one.
Feature planning is made more difficult by pressures from designers who want an opportunity to showcase new user interface ideas and developers who may be motivated to execute the simplest possible version or be prone to over-complicating every detail.
So how do you plan and prioritize features effectively?
In this exclusive 100 PM interview, author Nir Eyal talks about the Hook Model and when to adopt it in the product development process. The best-selling author also shares new insights about variable rewards and which products have him hooked.
In his best-selling book Hooked: How to Build Habit-Forming Products, author Nir Eyal introduces a radical way for product builders to understand the science of behavior and architect winning solutions upfront.
This article is a great introduction to the hook model and how product managers can use it to build habit-forming products.