For most product managers in charge of planning the product roadmap, the task of determining which features to include and which to prioritize is a daunting one.

Feature planning is made more difficult by pressures from designers who want an opportunity to showcase new user interface ideas and developers who may be motivated to execute the simplest possible version or be prone to over-complicating every detail.

So how do you plan and prioritize features effectively?

Try The Kano Model.

In this exclusive 100 PM interview, author Nir Eyal talks about the Hook Model and when to adopt it in the product development process. The best-selling author also shares new insights about variable rewards and which products have him hooked.

In his best-selling book Hooked: How to Build Habit-Forming Products, author Nir Eyal introduces a radical way for product builders to understand the science of behavior and architect winning solutions upfront.

This article is a great introduction to the hook model and how product managers can use it to build habit-forming products.

If you’re new to technology or new to 100 PM, you might naturally be asking the question, What is product management?

Great question!

Before I tackle a longer form explanation, let me offer you a short version ...