In this exclusive 100 PM interview, author Nir Eyal talks about the Hook Model and when to adopt it in the product development process. The best-selling author also shares new insights about variable rewards and which products have him hooked.
In his best-selling book Hooked: How to Build Habit-Forming Products, author Nir Eyal introduces a radical way for product builders to understand the science of behavior and architect winning solutions upfront.
This article is a great introduction to the hook model and how product managers can use it to build habit-forming products.
If you follow publications like Tech Crunch and Wired, you might have the impression that the only thing standing between you and Series A funding or a billion-dollar buyout is getting your product built.
These days it seems I’m known less for my role as co-founder and CEO of The Development Factory — where we help conceive, design and build more than 80 products a year for brands and entrepreneurs — than I am for my role as Product Management Instructor at General Assembly.