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Some fresh ideas about business, technology, and design for product managers


In this exclusive 100 PM interview, author Nir Eyal talks about the Hook Model and when to adopt it in the product development process. The best-selling author also shares new insights about variable rewards and which products have him hooked.

In his best-selling book Hooked: How to Build Habit-Forming Products, author Nir Eyal introduces a radical way for product builders to understand the science of behavior and architect winning solutions upfront.

This article is a great introduction to the hook model and how product managers can use it to build habit-forming products.

The best products are a valuable solution to existing problems.

The products we embrace most readily are the ones that make our lives (insert adjective here) fitter, happier, more productive.

Great products scratch us where we itch.

These days everybody wants to “start a Startup.”

If you follow publications like Tech Crunch and Wired, you might have the impression that the only thing standing between you and Series A funding or a billion-dollar buyout is getting your product built.

These days it seems I’m known less for my role as co-founder and CEO of The Development Factory — where we help conceive, design and build more than 80 products a year for brands and entrepreneurs — than I am for my role as Product Management Instructor at General Assembly.

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Entrepreneurs make really bad hiring decisions. I know because I’m one of them.

And now I’m going to tell you why. But first, a very quick backstory.

Aug 06, 2016