Keeping Right Relations
Bettina Elstro was once described as a "startup wolf in enterprise clothing."
The description is fitting because while her resume is an endless parade of senior product roles at e-commerce, accounting and HR software giants, her personal style is one of disruption.
What else would you expect from woman who got her start in technology building out a fantasy football application and trading ad revenue for beer money?
Bettina is also among the core team of the Product Managers' Association of LA - a growing PM community with over 2000+ active members.
In this episode:
- A plea for female product managers to join the fun (and the uncensored truth about why the field is still male-dominated)
- Why you can't be commitment-phobic when roadmapping enterprise products
- Seeking wisdom in the fountain of youth, Neko Atsume and Venmo
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If I don't know why I'm doing something because someone's just asking for it, and I'm just building a solution without really understanding what problem I'm solving for, then yeah, I've definitely made those mistakes, and those are mistakes that I will not make again. Bettina Elstro
In this episode:
- Where do startups go wrong with implementing OKRs
- Can OKRs really scale for enterprise?
- What are pipelines and how do they change the way we think about product roadmaps?
In this episode:
- From retail to product management
- Why relationship building is the number one required skill a product manager could have
- The value of having confidence with humility
In this episode:
- Establishing a clear vision of your career path
- Using metrics to answer burning product questions
- What product managers can learn from biology
