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A Fine Balance Between UX and Monetization

with Jen Choi of McKinsey & Co, OrgLab
Mar 08, 2017
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A Fine Balance Between UX and Monetization | 100 PM
A Fine Balance Between UX and Monetization | 100 PM

The first job Jen Choi secured in product management was a senior PM role with American Express.

What makes that an impressive story is that Jen Choi had zero days of product management experience and next to zero of the hard skills a product manager needs to be successful.

But what she did have - what she does have - are seven habits of highly persistent people and that's how she broke in.

Since then Jen has disrupted her own career path multiple times. After AMEX she became an API Product Manager and taught herself to write JSON.

Later, at HelloGiggles, she learned the fine art of balancing advertiser needs and user experience in the world of digital publishing.

Today she is head of product development for OrgLab at McKinsey & Company and she's as impressive as ever.

For me, I think if you want to be a good product manager and you care truly about it as a career, I encourage you to get varied experiences on both technical and nontechnical, enterprise and non-enterprise. I think you'll learn so much about how to handle these kind of different unique situations. Jen Choi

In this episode, we talk all about Jen's journey as well as:

  • Technical debt and assessing the cost of change
  • The future of online advertising
  • Reaping rewards through persistence

Tune in below.

Want more great product management advice? Check out Jen's guest post "300 Words on Product Management."

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