Inga Latham left a promising career as a lifestyle journalist in London to try her hand at product management, a job she knew nothing about.
That radical leap of faith led her to leading product roles at both Ticketmaster and Commonwealth Bank. Today Inga is Chief Product Officer at SiteMinder, a guest acquisition platform for hotels and one of Australia’s hottest startups called SiteMinder.
I sat down with Inga at Leading the Product Conference to discuss balancing strategic and tactical activities as a product person, how to avoid common pitfalls of product teams, and making the leap from Senior Product Manager to VP of Product.
Press play below to listen to the full conversation!
About Inga
Former journalist Inga started her career during the dot-com boom. Her vast experience encompasses product strategy implementation, mobile applications and user-centred design.
Inga started her working life as journalist and found user experience and product management quite by (fortuitous) accident in the early years of the “dotcom” boom in London.
Inga has seen the good, the bad & the ugly as a veteran of boo.com & Yahoo!, two online travel agencies, ticketing & financial services. She has led product strategy, implementation, launch & optimisation programmes for complex, content rich, transactional websites & mobile applications across multiple geographies, based on a marriage of commercial drivers & user-centred design principles.
Inga recently joined one of Australia’s most successful startups, SiteMinder, as CPO. SiteMinder provides hotels world-wide with a complete guest acquisition platform.
To learn more about Inga, check out the links below.
In this episode:
- Where do startups go wrong with implementing OKRs
- Can OKRs really scale for enterprise?
- What are pipelines and how do they change the way we think about product roadmaps?
In this episode:
- From retail to product management
- Why relationship building is the number one required skill a product manager could have
- The value of having confidence with humility
In this episode:
- Establishing a clear vision of your career path
- Using metrics to answer burning product questions
- What product managers can learn from biology