Starting Something from Nothing
Jason Meresman is far more interested in results than fancy office buildings. His desk is adorned with little more than a computer, a few of the very books he'll later recommend to me and all product managers, and his "successful exit" award (yes, that's a thing) commemorating the sale of his last venture, Qualaroo.
It's a rainy day in Costa Mesa, California and I'm excited to find myself at the Headquarters of GrowthHackers.com - the premier online community for product growth and marketing professionals, a venture Jason co-founded just two years ago with longtime collaborater Sean Ellis.
GrowthHackers is for marketers and customer acquisition specialists everywhere, what I hope 100 Product Managers will become for product managers - an active network of industry professionals openly sharing ideas and inspiration for success.
For the GH community, "success" is defined as rapid experimentation (using scientific methodology) that leads to explosive product growth. The new "marketing."
And what topic is better suited to kickoff a new year for the 100 PM podcast than growth?
If you're new to growth hacking, product management or just plain itching to get back into the swing of our show, you DO NOT want to miss this very special episode with Jason.
Highlights from our conversation include:
- Getting out of the building
- How to effectively socialize ideas
- Why "telescoping" is a skill every PM must have, and more!
Tune in below or subscribe to 100 PM on iTunes and never miss an episode!
For more information on Jason and GrowthHackers visit www.growthhackers.com
In this episode:
- Where do startups go wrong with implementing OKRs
- Can OKRs really scale for enterprise?
- What are pipelines and how do they change the way we think about product roadmaps?
In this episode:
- From retail to product management
- Why relationship building is the number one required skill a product manager could have
- The value of having confidence with humility
In this episode:
- Establishing a clear vision of your career path
- Using metrics to answer burning product questions
- What product managers can learn from biology