Matt Moreno exemplified the country-boy-turned-city archetype, moving to the big city of Chicago to pursue his love for design.
The only problem: turned out he couldn't draw very well.
Luckily for Matt, computer graphics design was an emerging discipline at the time and he found a way to create instead through web design, a path that led him to his first full-time job right out of school.
One evening, while scouring the website of his favorite basketball team, Matt made a click of the mouse that would forever change his course: he applied online to work with The Chicago Bulls.
Nearly ten years later, Moreno has evolved from Web Developer to Senior Product Manager, a title shift that reflects his personal contributions in leading the popular sports team toward a product mindset and a suite of digital assets in service of delivering legendary fan experiences.
Tune in below to hear Matt's story.
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